Aura Mayfair SS13 limited edition launch March 2013

Posted: Mar 11 2013


To celebrate International Women’s Day 2013, we launched our limited edition Alexis Smith pink lingerie set at Aura, Mayfair in Central London. 

We invited all Alexis Smith lingerie fans and UK lingerie and fashion press to the launch for drinks and canapes to give them the first ‘sneak peek’ of the new set! It was a fantastic turn-out - lots of press came down to see our new design and have a specially made pink Alexis Smith cocktail! Our lingerie models on the night looked gorgeous and it was great to see such a positive reception to the lingerie yet again! All guests received discount vouchers and a Alexis Smith Lingerie goodie bag so it was a fantastic night and another brilliant launch for Alexis Smith Lingerie.’